Brian will be presenting student work resulting from his UNL design research studio at the Architecture: Media, Politics, Society conference in Canterbury, UK. This paper documents research into the use of photogrammetry as a device to understand tourism and spatial hierarchy. It asks the question of how well we might actually experience place through the source content of others publicly posted on social media and whether the processing of this media can identify use patterns. This paper will share the results of this research through comparative analysis of various point cloud models and visual artifacts with the clarity and accuracy of formal articulation. This comparison offers insights into tourists’ preferences, use patterns, and noteworthy viewpoints of major world monuments.